FC Red Star Belgrade achieved an extraordinary milestone, adding nearly 120,000 new fans to their database in less than 12 months using ENGAGE Customer Engagement solutions. This strategic growth effort captured complete contact details and purchase histories for each sports fan, enabling deeper insights into fan behavior and preferences.
Armed with this rich data, the club launched over 130 highly targeted marketing campaigns across email, SMS, and digital channels. These campaigns connected with fans on a personal level, promoting tickets, merchandise, and exclusive experiences tailored to their interests. This approach not only increased fan satisfaction but also significantly boosted revenue.
The results speak for themselves: a 47X return on investment. By leveraging ENGAGE’s advanced tools and insights, FC Red Star Belgrade transformed fan engagement into measurable success, setting a new standard for growth and profitability in the sports industry.