A Championship League team overcame a 30-year attendance decline and achieved nearly three times ticketing revenue growth in just two seasons. With Engage’s innovative solutions, the team reignited fan loyalty, boosted ticket sales, and turned declining revenue into record-setting growth.
Here’s how we made it happen:
Fan-Centric Strategy
We developed a comprehensive marketing strategy centered around enhancing fan engagement, ensuring every interaction strengthened the connection between fans and the team. This approach not only deepened loyalty but also encouraged repeat interactions across all touchpoints.
Customer Data Platform
We implemented a powerful data platform that gathered fan insights from multiple touchpoints. By analyzing this data, we empowered the organization to predict fan preferences and tailor their outreach for maximum impact.
Integrated Campaigns
Using data-driven insights, we launched cohesive campaigns across social media, paid advertising, and owned channels, creating a unified experience that maximized fan reach and engagement. These campaigns consistently outperformed industry benchmarks, demonstrating their effectiveness.
Ticketing Platform Optimization
Through strategic optimizations, we boosted ticketing platform performance, leading to an impressive 120% improvement in conversion rates and driving significant revenue growth. This improvement translated into higher attendance and better fan satisfaction at events.