In 2022, Alex Covic was invited to design and implement an ambitious digital transformation strategy for FC Red Star Belgrade—a childhood dream come true for a lifelong Zvezda fan.

The project tripled ticketing revenue, added almost 120k new fans to the Club’s database, and revolutionized the club’s approach to marketing, sales, and fan engagement. These experiences and insights laid the foundation for the ENGAGE sports marketing platform.

Before founding ENGAGE, Alex built multiple technology companies in marketing, hospitality, and software development and served as a senior consultant for organizations like Microsoft, WHO, Brainluxury, and Endava.

Today, he leads a team of seasoned marketing, technology, and design experts, applying decades of tech industry experience to revolutionize how sports organizations connect, ENGAGE, and transact with their fans.