A former European champion club transformed its digital presence with a complete redesign of its website and mobile app. These updates led to a 50% increase in visits and doubled pageviews, laying the groundwork for stronger fan engagement and new revenue opportunities.
The redesigned mobile app achieved a 34% growth in users and doubled its engagement rate. With 11,000 new qualified marketing contacts added to the club’s database, the app became a powerful tool for connecting with fans and delivering personalized experiences.
Meanwhile, the website saw a 25% increase in visitors and a 40% improvement in engagement rates, with fans spending more time exploring content and interacting with the club online. These improvements not only boosted fan engagement but also unlocked new sponsorship opportunities, solidifying the club’s position as a leader in the sports industry.